Condom Condom
Posted on Sep 22, 2008 under Uncategorized | 3 CommentsBBC claims their “Condom a Capella” ringtone campaign was a huge hit in India.In the times where ring tones are enjoying a cult status ,it’s a innovative and effective idea to reach the masses.Since it’s release last month, they have already witnessed more than 2million downloads .They are expecting to make it even bigger.Yes, it’s a much needed campaign in a country like India where there are more than 2.5 million AIDS patients.
I have attached the commercials video below.The message of the commercial is “the one who understands is a winner”.Their previous campaign conveys the message “Pesuravanthan Pistha” in tamil ,which literally translates to “the one who speaks out is the real man” was also a good one.
To download their ring tone click here.Even though, i don’t fancy on ring tones this one easily became my latest tone.So ring me ,and i will see at least one person chuckle.LOL!
